1. Introduction
Pro Marketing Lab ("we," "us," or "our") is committed to protecting the privacy of our users and their customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered lead follow-up platform, website, and related services (collectively, the "Service").
By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.
2. Information We Collect
Account Information: When you sign up, we collect your name, email address, phone number, business name, and business address. We also collect payment information (processed securely through Stripe) when you subscribe to a paid plan.
Lead Data: Our Service processes lead information on your behalf, including names, phone numbers, email addresses, and messages submitted through your connected lead sources (missed calls, website forms, Google Ads, etc.).
Conversation Data: We store AI-generated and customer-replied text messages, emails, and chat conversations to provide our Service, display them on your dashboard, and improve response quality.
Usage Data: We automatically collect information about how you interact with the Service, including pages visited, features used, timestamps, and device/browser information.
Integration Data: If you connect third-party services (Google Calendar, CRMs, etc.), we access only the data necessary to provide our features (e.g., calendar availability for appointment booking).
3. How We Use Your Information
We use the information we collect to provide, maintain, and improve the Service, including sending AI-generated text messages and emails on your behalf, booking appointments on your calendar, syncing data with your connected CRM, displaying lead data and analytics on your dashboard, processing payments and managing your subscription, sending you service-related notifications (lead alerts, weekly reports), and providing customer support.
We do not sell your personal information or your leads' personal information to third parties. We do not use your lead data to market to your customers independently.
4. AI-Powered Communications
Our Service uses artificial intelligence to generate and send text messages, emails, and chat responses on behalf of your business. These communications are sent from your business identity (your business name and phone number). We process lead data through our AI system solely to provide you with automated lead follow-up and appointment booking.
AI-generated messages are stored as part of your conversation records and are accessible through your dashboard.
5. Data Sharing and Disclosure
We may share information with trusted third-party service providers who help us operate the Service, including Twilio (SMS and voice), Anthropic (AI processing), Stripe (payments), Google (calendar integration), and CRM providers you choose to connect. These providers are contractually obligated to use your data only as necessary to provide their services to us.
We may also disclose information if required by law, court order, or government request, or to protect the rights, safety, or property of Pro Marketing Lab, our users, or the public.
6. Data Security
We implement industry-standard security measures to protect your data, including encryption in transit (TLS/SSL) and at rest, secure access controls, regular security audits, and PCI-compliant payment processing through Stripe. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your account data for as long as your account is active. Lead data and conversation records are retained for the duration of your subscription plus 30 days after cancellation. You may request deletion of your data at any time by contacting us at contact@promarketinglab.com.
8. Your Rights
You have the right to access, correct, or delete your personal information, export your lead data at any time from your dashboard, opt out of non-essential communications, and request information about what data we hold about you. To exercise any of these rights, please contact us at contact@promarketinglab.com.
9. SMS and Messaging Consent
Our Service sends text messages on your behalf to leads who have initiated contact with your business (via phone call, web form, or other lead source). These messages are transactional in nature, responding to the lead's inquiry. Leads may opt out of receiving messages at any time by replying STOP. We comply with all applicable TCPA regulations, carrier guidelines, and A2P 10DLC requirements.
10. Cookies and Tracking
Our website uses essential cookies to maintain your session and preferences. We may use analytics tools to understand how visitors interact with our website. You can control cookies through your browser settings.
11. Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our website. Continued use of the Service after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at contact@promarketinglab.com.